CTI Global Sales Meeting 2026

The Science of Customer Decision-Making 
Leverage Storytelling to Deliver Unforgettable Customer Conversations

The #1 determining success factor of any individual or organization is the ability to communicate effectively. Today, Jeff is one of the world’s leading experts in the art and science of effective communication. How did he arrive at that destination? Growing up as a farm boy, Jeff learned the value of hard work, problem solving, resilience and the power of storytelling early in life from his storytelling “Papaw”…just a simple man with an 8th grade education but infinite wisdom.

One of the first in his blue collar family to go to college, those lessons carried him through his professional career, from the cornfields to the corporate boardroom, where he served as a biotech executive. Since then, he has had the privilege of becoming a best-selling author, award-winning entrepreneur, launched multiple businesses, and even survived cancer, with each experience shaping who he is today.

Jeff ’s passion lies in the fascinating area of applied neuroscience. His uniqueness as a speaker is how he brings the latest research to audiences in surprising, engaging, and thought-provoking ways. His ultimate purpose is to inspire audiences with not only a new mindset but the tools to see that mindset change their lives!